All in all, an amazing dispensary, an amazing shopping experience, and amazing products (both the accessories and the cannabis products). And I honestly can’t think of anything to critique. Cannabis-related convictions are disproportionately people of color, and Rebelle hopes to contribute to ending this cycle. Everybody there ensures you have the best shopping experience possible. The non-profit works with young people caught up in the criminal justice system, who in some way have a relationship to cannabis. They also partner with ROCA, a Boston-based nonprofit that helps lift Black and brown men and women out of poverty through programming, job training and more. Rebelle donates 3% of its net profits towards expunging low-level cannabis convictions in the state of Massachusetts. “I thought, let me establish the brand in the place that New Yorkers go so that when I’m able to open my store in New York City, we’ll come to the market as a trusted, recognizable brand,” Hanna says, adding that there are plans to open a New York City location that embodies the same luxury shopping experience paired with the hygge design, though the design will feel true to the spirit of New York.Ī long-time cannabis consumer herself, Hanna never understood why the U.S. The Berkshires is one of the closest vacation destinations for New Yorkers where marijuana is legalized and will allow New Yorkers to become familiar with the brand. The decision to open Rebelle in the Berkshires was out of convenience and to set the foundation for future expansion. The yurt is a retail experience for customers to engage with Rebelle's products. “We’re fortunate to be able to use the outdoors to introduce experiential retail to our customers and cannabis in a natural kind of way.” Rebel Coast started producing traditional wine in 2012, and then revolutionized the cannabis industry in 2017 with the introduction of a sauvignon blanc. “We have a big expansive lawn so we set up a yurt outside and have programming with different light and music and coordinate that with the different types of cannabis experiences you can have, which we will be launching this summer,” Hanna says. Hanna wanted to also create an engaging experience for Rebelle’s customers, which is why they created a terpene experience table to smell the cannabis before purchasing a rotating selection of merchandise within the store and an outdoor yurt. I wanted it to feel hygge, appropriate to the Berkshires and have a neutral, woodsy color palette.”
It’s these small design details that make it into a warm, inviting and approachable space.
“It’s just another way of making people feel comfortable.
“There are a lot of curves and circles in the space because sharp corners feel hard,” she says. Subscribe for product updates, specials, info, and events Yes.
REBELLE DISPENSARY CODE
Zip code Are you 21 years old or older Yes. Open 9am-8pm Monday-Thursday and 8am-8pm Friday-Sunday. The store offers a luxury shopping experience for cannabis. Visit our premier dispensary in Sheffield, MA.
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